Job Board

As a Marketing Automation Specialist, you will be responsible for designing process workflows, developing/executing campaigns and measuring/optimizing programs to help the marketing team achieve our lead acquisition and conversion goals. You'll will work closely with brand/content marketing and other members of the marketing team to drive strategic growth through outbound activities.

PRIMARY DUTIES AND RESPONSIBILITIES

Function as a subject matter expert for marketing automation programs and workflows.
Responsible for daily hands-on work including the creation, testing, and implementation of marketing emails, landing pages/forms, dynamic content, and A/B testing.
Design campaign workflows, including validation rules, lead scoring, triggers, alerts, and automated responses.
Collaborate with marketing teammates to develop a helpful mix of content and call-to-actions to engage audiences and maintain a consistent brand voice and message across all marketing channels.
Measure and analyze campaign performance, including email and conversion metrics and down-funnel attribution. Provide recommendations to improve engagement and conversions.
Help manage our database, including list import cleanliness, data accuracy, segmentation, and ensuring compliance with privacy laws.
Prepare and manage lead import into our marketing automation platform.
Troubleshoot any issues or failures with current marketing automation integrations with various platforms and assist in the integration of additional platforms.
Maintain process workflow for campaigns, lead routing, list uploads, and data management, hygiene and enrichment between sales and marketing systems.
Develop knowledge base of processes and how-to docs. Document and optimize our current marketing automation and lead nurturing processes.
Prioritize and develop A/B testing strategies for both subject lines, email copy, call-to-actions and landing page initiatives.
Keep up-to-date and educate others on marketing automation best practices, capabilities and strategies to keep us ahead.
ADDITIONAL DUTIES AND RESPONSIBILITIES

Writes creative briefs and provides direction for content creation to support email marketing campaigns.
Provides ad-hoc analysis of various marketing-related initiatives or strategies.
Performs other projects or miscellaneous duties as requested or assigned.
REQUIREMENTS

BA/BS or equivalent working experience.
3+ years in marketing automation implementation, integration, campaign creation and campaign management.
B2B digital marketing experience
Previous project management and agency management experience.
Highly analytical and able to derive meaning from data, and make recommendations to workflow, content, lead scoring and tactics to improve email performance.
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Experience and proficiency working with marketing automation platforms including Eloqua and/or Pardot to build and optimize lead generation flow/process and email and lead nurture campaigns.
Experience with CRM and database marketing, preferably Salesforce.com
Experience with website analytics tools, preferably Google Analytics
Experience with CMS, preferably WordPress
EQUAL OPPORTUNITY EMPLOYER

Restaurant Technologies is committed to providing a work environment that is free from discrimination and harassment in any form. It is our policy to comply with all applicable laws that provide equal opportunity in employment for all persons, and to prohibit discrimination in employment.

As a critical part of our culture of respect, we strictly prohibit any discrimination or harassment based on gender, age, race, color, religion, sexual orientation, gender identity, mental or physical disability, ancestry, pregnancy, national origin, and any other status protected by law.

We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

If you need reasonable accommodation for any part of the employment process, please contact us by email at askHR@rti-inc.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address. You may also contact us at 1-888-796-4997 if you wish to speak with a resource regarding a reasonable accommodation request.

NEXT STEPS

Thank you for your interest in a position with Restaurant Technologies. The next step is to submit your application. This process will take an average of 20 minutes to complete. We look forward to connecting with you! Not ready to apply just yet? Please like us on Facebook or follow us on Twitter and LinkedIn to stay connected!

WHO WE ARE

Restaurant Technologies is the leading provider of highly innovative and value-enhancing bulk cooking oil management services to the food service industry. Our solution is environmentally sound, highly efficient and creates a safer, more productive work environment for restaurant personnel. With over 20,000 existing accounts we are an established, profitable mid -sized company poised for double-digit growth in the coming year. We are headquartered in suburban Minneapolis, Minnesota with a growing number of sites strategically located across the U.S. serving over 42 metropolitan markets.

OUR CULTURE

At Restaurant Technologies, we’ve cultivated an award winning workplace for driven team members who enjoy a fast pace and rapid growth balanced by a flexible and supportive environment. We’ve earned recognition as a “Best Place to Work,” by the Minneapolis/St. Paul Business Journal along with The Minnesota Work Life Champions Award while consistently earning a spot on the list of Minnesota’s Fastest Growing Companies. In addition, we’ve earned numerous awards from our customer base who consider Restaurant Technologies a valued strategic partner.

OUR CUSTOMERS

We serve the leaders in the food service industry which include -McDonald's, Burger King, Jack in the Box, Albertsons, White Castle, KFC, Carrabba's, Applebee's, Chili's, and leading independent restaurants.

About Us
Logo
Restaurant Technologies is the leading provider of innovative and environmentally sound cooking oil management and back-of-house hood and flue cleaning solutions, serving over 25,000 satisfied customers.

Join our award winning workplace, where a fast pace and rapid growth are balanced by a flexible and support environment to drive team members to succeed every day. We are headquartered in suburban Minneapolis, Minnesota with a growing number of sites strategically located across the U.S.. Currently serving over 40 metropolitan markets.

Curious about working here? Click on the links below

Drivers: Day in the life

Service Technicians: Day in the life