Social Media Manager
Posted: 23 February, 2022Organization: aptamigo
Location: Chicago, IL
Title: Social Media Manager
Exp level: 1-3 years
Location: Chicago / Denver / Remote
Remote: Hybrid.
Who we are:
We're much more than an apartment search site. We're a team of real, helpful humans,
building a better way to find apartments, and rapidly disrupting the apartment
locating industry. We've bootstrapped our way to over 5000% growth in the last three
years, and have become the most-reviewed apartment locating service in Chicago,
Denver, and Atlanta. Our goal is to be the best at what we do and we’re looking for
highly motivated individuals to help us make that a reality. (You can learn more about
our team here, and read our blog articles here.)
What will you do in this role?
As the Social Media Manager, this role will be responsible for all aspects of our
short-term and long-term social media strategy. As a start-up, this role will include a
little bit of everything, but your main focus will be setting and enforcing creative
standards, managing affiliate & influencer marketing, running paid social campaigns,
and monitoring/reporting for all channels. The ideal candidate is someone who
balances being highly analytical with creativity, feels comfortable in front of the
camera, and has an extreme eye for detail.
Role Responsibilities:
● Implementing a strategy across all channels
● Establishing consistent brand image across channels
● Revising captions and copy
● Creating design guidelines, templates, and graphics
● Training affiliates & employee advocates on social media best practices
● Hosting regular presentations on social media tactics
● Managing a team of interns
● Researching & managing influencers across markets
● Set the standard for high-quality, viral content
● Research & stay on top of social media trends, algorithm changes, and industry
best practices
● Deep understanding of each social media platform, its audience, technical
features. Able to troubleshoot in-app issues.
● Promoting posts & monitoring ad spend
Your day-to-day:
● Developing weekly tutorials and accompanying presentations on social media
strategies for business accounts, lead gen, and follower growth
● Promoting posts to generate leads
● Coordinate & approve influencer posts
● Researching & vetting new influencer partners
● Sourcing content & maintaining an organized content library
● Planning & scheduling photoshoots
● Touring luxury apartments for photo/video content
● Creating compelling content in a variety of formats
● Brainstorming angles, viral content, and storylines
● Developing and cultivating strong ties with team members across departments
in order to produce pertinent, accurate, and on-brand content
● Reporting on ad spend, KPIs, and success metrics across accounts
You are the type of person who:
● Is highly creative, never short on ideas, and has a knack for storytelling
● Easily overcomes roadblocks and sees each project through to completion
● Has high levels of integrity, autonomy, and self-motivation
● Is highly outgoing with strong interpersonal skills
● Comfortable in front of the camera
● Can clearly and effectively articulate thoughts and points. Has excellent
grammar, writing, and editing skills.
● Is constantly improving your communication and public speaking skills
● Lives by your planner: Can plan multiple complex tasks with various due dates
simultaneously
● Has experience pitching, critiquing, and revising creative ideas
Your background:
● 1+ years of experience in a social media role
● Preferred Bachelor’s Degree in Design, Marketing, Communications,
Journalism, or related field
● Knowledge of Adobe suite, Google Workspace, Facebook Business
Suite/Manager, Hootsuite (or similar)
● Knowledge of Facebook, Instagram, Pinterest, LinkedIn, Google My Business,
Youtube, and TikTok
● Can provide examples of past work
● Interest in human behavior/motivation, virality, and/or persuasive copywriting
is a plus
● Background in design, Creative Directing, or Studio Art
● Experience managing a small team
● Preferred experience in lead gen, B2B, real estate, or service-based businesses
Compensation & Benefits
● Job Type: Full time
● Location: Chicago, Denver (Temporarily remote)
● Salary: Commensurate with experience.
● Healthcare: We've got you covered.
● Commuter benefits: pay for those Ubers/Lyfts/public transportation to work
with pre-tax $$$!
● Learning environment: We've had bad jobs before and are very serious about
delivering opportunities for personal growth at work.
● Opportunities for rapid advancement in a high-growth start-up environment